When it comes to the future of homebuilder web, nothing is more important than the mobile user. Now that many websites receive more than half of their traffic from mobile devices, it’s time to start investing in a better mobile user experience if you want to drive conversions in 2017.
Here’s how we know mobile is the best investment: since 2012, consumers have spent less time on every form of media—print, radio, TV, Internet— except mobile. Consumers have been spending more time on their phones year after year, and their usage is increasing at exponential rates. However, marketers have not yet caught up to this trend, as they’re still over-investing in channels that don’t reach consumers on their mobile devices.
With your website as your biggest marketing tool, it’s important to design a website that provides the best user experience on mobile. The way to do this is through a mobile-first website design. In this process, a website is designed first for use on a small-screen device, taking into account button size and placement, quick navigation features, and the ability to swipe through certain types of content like photo galleries.
A mobile-first design not only makes the website easier to navigate on a phone, it also increases the speed at which pages can be accessed. Consumers have grown so used to fast browsing on their mobile devices that three out of four users will abandon a website if it fails to load within five seconds. Soon, mobile users will represent more than half of all website traffic—homebuilders can’t afford to miss out on so many leads due to the website being slow.
Should you decide to allocate resources toward a mobile-first redesign in 2017, here are some must-haves for creating an ideal user experience:
Product images should inspire home buyers to imagine themselves in one of your homes. Instead of photographing a model home in the evening using an iPad, invest in some professional photography that will really sell the look and feel of your homes.
Get rid of pop-ups
Pop-ups that get in the way of content make it difficult for mobile users to browse your website. Google is starting to penalize websites that use pop-ups on mobile, so make sure that pop-ups are not part of your website redesign.
Some video formats are not playable on a mobile device. If you’re using video testimonials, virtual home tours, or flycam videos, be sure that the content is accessible on all devices.
Quick load time
Pages should load in less than three seconds. Your web developer can help optimize your design and content to hit the ideal load time.
If you need help marketing to your buyers on mobile, contact Builder Designs to learn more about your options.
Builder Designs is a hybrid web design and SEO firm focused solely on the homebuilding industry. For more information, contact us at 913-393-3367 or firstname.lastname@example.org. Visit us online at www.builderdesigns.com